This policy covers the 11+ Hub website (11plushub.co.uk) and the 11+ Quick Facts mobile application operated by BKTY LTD. For 11+ Vocabulary Practice, see the separate privacy policy at vocab11plus.co.uk.
1. Who We Are
11+ Quick Facts and 11+ Hub are operated by BKTY LTD, a private limited company registered in England and Wales.
- Data controller: BKTY LTD
- Registered address: 29 Watts Lane, Rugby, England, CV21 4PE
- Privacy email: [email protected]
- Company number: 12845913
- ICO registration: ZC165481 (registered 04 June 2026, expires 03 June 2027)
2. Our Approach to Children's Privacy
11+ Quick Facts is intended for children aged approximately 9 to 11 and their parents or guardians. We apply additional protections to children's personal data and design the app with the best interests of children as a primary consideration.
We do not sell children's personal data, use it for targeted advertising, or use it to build advertising profiles.
3. Personal Data We Collect
Account information
- Parent or guardian email address
- Account username and encrypted authentication credentials
- Parent dashboard PIN
Child profile information
- A chosen display name or username
- A selected avatar or character emoji
- Learning preferences (daily goals, notification settings)
Learning and activity information
- Cards studied, quiz answers and learning progress
- XP, levels, streaks and completed sessions
- Exam Mode results and review session history
Device and technical information
- Push notification token (if notifications are enabled)
- App version, operating system and device type
- Security and diagnostic logs
We do not request precise location, contacts, photographs, camera access or microphone recordings.
4. Why We Use Personal Data
| Purpose | Lawful basis |
|---|---|
| Account creation and security | Performance of a contract |
| Delivering personalised lessons and sessions | Performance of a contract |
| Parent dashboard and progress reports | Performance of a contract |
| Optional push notifications | Consent |
| Security and fraud prevention | Legitimate interests |
| Legal compliance | Legal obligation |
5. Sharing Personal Data
We share data only with:
- Hosting provider: server infrastructure provider (UK/EU)
- Expo / EAS: for app delivery and optional push notifications
- Apple App Store: for app distribution and in-app purchases
We do not sell or rent personal data. We do not share children's data with advertisers.
6. Data Retention
| Data | Retention period |
|---|---|
| Active account data | While account is active |
| Deleted account data | Removed within 30 days |
| Backups | Overwritten within 90 days |
| Push tokens | Removed when notifications disabled or account deleted |
| Security logs | 90 days |
7. Security
We use HTTPS encryption, access controls, and secure credential storage. If a data breach occurs, we will notify affected users and the ICO where required.
8. Your Rights
You have the right to access, correct, restrict, port, or delete your data. Email [email protected]. We respond within one month.
You may complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint or call 0303 123 1113.
9. Account Deletion
Email [email protected] with subject "Account deletion request". We complete deletion within 30 days. Deleting the app does not delete your account.
10. Website Analytics
The 11plushub.co.uk website uses Google Analytics 4 to understand high-level traffic patterns. This processes technical data such as IP address, browser type and page visits in line with Google's own policies.
11. Changes to This Policy
We may update this policy when the Service, law or our data practices change. We will provide appropriate notice of significant changes.
馃摤 Contact Us
BKTY LTD
Email: [email protected]
29 Watts Lane, Rugby, England, CV21 4PE
Company number: 12845913